Tips for Selling Your Home

Home sellers in many markets have their work cut out for them. As a homeowner there are many strategies you can use to make your home stand out. Below are 4 easy and affordable tips on how to help sell your home quicker.

  1. Help potential homebuyer imagine themselves and their own lives in your home more easily. To achieve this, simply purge all family photos, notes on the refrigerator and little touches that tells something about you, the owner.

  2. It’s hard for homebuyers to see themselves living in somebody else’s home. Colored walls don’t sell well and is something that might want to be re-done in addition to all the little touches that tells the home buyer something about yourself. So no pink or green walls here people. Paint your walls a soft white because the potential buyer may not want to be working on a place after making such a big decision.

  3. Older homes are full of stains, odors and out dated hardware. Make sure you give your carpets a good shampoo because we all know that stains and dirt is unattractive. Home odor is another thing you must consider. If you don’t feel like baking chocolate chip cookies (seems to be a common favorite), put a little water in a pot, add a little vanilla extract and put it in your oven on about 200 degrees. Candles are a good alternative. Older homes can use and update in cabinetry. However, replacing the cabinets can get very expensive. Look into re-finishing your cabinets with a stain and replacing the old hardware (i.e. handle and or knobs, hinges etc.) on the cabinets with more up to date hardware.

  4. Aside from price, a buyer is drawn to a home because of curb appeal. Good landscaping can make a home look 100% better. Even if it’s just some shrub and tree-shrub trimming along with some fresh mulch, do something to spruce up the outside appearance.
5 Things to be aware of when selling your house:

  1. Make sure all prescriptions and weapons are secured. You might think this applies only to an Open House and that all associates are as resolute in keeping the group together, but they’re not. There can be stragglers and that’s scary. 

  2. Make sure you have Code approved deadbolts on all doors and that they’re locked.

  3. Make sure all valuables are locked away. Whether diamond earrings, or items of sentimental value do they need to be in plain view?

  4. Never allow a buyer or associate, broker in it there’s not a scheduled appointment. Would a stranger be welcome at any other time?

  5. Make sure there are no bills or any other identity information around. It now seems to be the American pastime; stealing identities. All the identity thief needs is a foot in the door.

Why Sellers need to leave for showings?
The Seller must leave for showings. No exceptions.

It’s reasonable that a seller wants to help the sale of his home any way he can, and he figures he’s the most qualified to point out the special features to buyers and to answer questions about the neighborhood. But buyers don’t need help forming an opinion of a home. In fact, they specifically shouldn’t have help – not from the seller, not from the agent. They need to be able to walk in the door in peace and simply absorb; to decide if it feels like home to them.
Either it will or it won’t feel like home. No amount of information or pointing out features from either the seller or the agent will change the buyer’s mind. If the home piques the buyer’s interest, he will want to discover the home on his own. If he has questions, he’ll ask them; preferably of his agent.
A seller might think they can stay out of the way and only make themselves available if the buyer has a questions. However, it is very difficult for a seller to restrain themselves from jumping in when a buyer asks their agent a question. The seller’s presence will put a damper on the whole Buyer Experience. The buyer needs to be able to mentally move in, and if the seller is there, this is hard to do. Some buyers and their agents will spend more time and energy politely making conversation with the seller instead of exploring the house. When they leave, neither one will remember much about the house. The buyer needs to be able to voice his/her objections about the house feely. Contrary to what a seller assumes, objections and concerns might actually be buying signs ad need to be handled delicately. If the seller is home, the buyer might be unwilling to speak freely, thus short-circuiting his/her decision-making process.

A buyer needs to sell himself on a home before anyone else can help him close the deal.

The Home Selling Process
  1. Consumer Information Statement – Informed Consent to Dual Agency

  2. Three parts of the home selling process
    a. Marketing stage
    b. Negotiating stage
    c. The closing stage

  3. What determines how long it takes to sell a home? (Allen Wallerstein)
    a. The price you select
    b. The condition of your home
    c. The terms you accept
    d. The mortgage environment
    e. Competing properties
    f. My marketing

  4. Before we begin
    a. Questions so far
    b. Things that you want me to pay particular attention to.

  5. Meeting the team
    a. Your staff person or people
    b. Your fellow agents
    c. Other professionals

  6. My role in the transaction
    a. How will we communicate
    b. My response time
    c. I’m your team captain

  7. Monitoring activity
    a. When I will contact you
    b. Showing
    c. Other real estate market activity
    d. Other marketing info

  8. Negotiations
    a. In writing and me
    b. The price, terms and timing

  9. The closing process
    a. Contracts
    b. Attorney review
    c. The mortgage
    d. RESPA 2010
    e. The settlement

  10. Question about the process before we decide on a price?”"

    Make Your House Buyer-Friendly copyrighted to: Craig Wilson USA TODAY (June 8, 2005)

    10 Things to do right now to assure your house WILL sell faster:
  1. Get Rid of Clutter: Ask someone who “won’t hold back” to give you an honest opinion of what needs to go.

  2. Wipe Up Dirt: “Once you live in the house, the dirt becomes invisible. Check to make sure all fans are wiped down, bathrooms are cleaned, etc. These are personal things buyers don’t want to see.”

  3. Roll on a Fresh Coat of Paint: “Just make sure the color is neutral. You might like bright colors, but the majority of people don’t want it. You’re looking for multiple offers here. So paint with a wide brush.”

  4. Open the Curtains and Blinds: “Let the sun shine in. The rooms look larger and have more energy. If the home looks small, the buyers don’t think they’re getting as good a value.”

  5. Pump Up Curb Appeal: Many times an agent will give an address to drive by. If the outside doesn’t look good, well, that’s that. Our goal is for the buyer to approach the house and say, “Oh boy!” Believe it or not, a new doormat works wonders. And make sure your house is well-manicured. You don’t want cars sitting on blocks on the front yard.

  6. Make Your Master Bedroom A Haven: “Replace dingy bedding and soiled carpeting, It’s distasteful.” Make the master bedroom look like a retreat, someplace they want to spend some time.

  7. Temporarily Relocate Furry Occupants: “Make sure all pet items are out of sight. And the odor. My word, the odor! Have someone come in and do a sniff test for you.”

  8. Box Up Plastic Kids’ Toys: “You don’t want buyers tripping over them in every room. And if they’re pushed up against the wall, you can’t see the size of the room. Bright colored plastic is offensive in every way.

  9. Leave the House When It’s Being Shown: “Buyer’s don’t want you to stay. They can’t see the wonderful fireplace because they’re too nervous the seller is there.”

  10. Finish the Projects That You’ve Started: “The buyer sees all this work he’ll have to do, Floors unfinished. Molding around windows. They’re (want to) patch a hole, not paint over it. The buyer will wonder what happened. It’s a red flag.”